Pride In Your Work

BSG’s HCO1 Edition products are created with the highest quality ingredients to help you look and feel your best, no matter the conquest. Pride In Your Work is a battle cry of the BSG community that pays homage to the work ethic, discipline and character of those we serve. The spirit of BSG is embodied by the voiceover reciting The Man in the Arena from Theodore Roosevelt’s 1910 speech, Citizenship in a Republic. Formulated with thousands of hours of research and testing by the Barber Surgeons Guild team of medical experts and master barbers.

Choose Your BSG® Protocol

BSG’s proprietary Trichoanagenic Factor of bio-active, scientifically researched ingredients to promote visibly thicker hair is featured in every BSG product.

Captain's Plan


Captain's Plan

Includes the BSG HCO1 Edition Shampoo and Conditioner. BSG’s exclusive Trichoanagenic Factor of active, scientifically-proven ingredients are featured in all of our products.

Retail Price: $78
Preferred Pricing Subscription:
Major's Plan


Major's Plan

Includes the BSG HCO1 Edition Shampoo, Conditioner and Pomade. Our Pomade is a water-based, high-hold, styling product that washes off easily.

Retail Price: $107
Preferred Pricing Subscription:
General's Plan


General's Plan

Includes the BSG HCO1 Edition Shampoo, Conditioner and Texture Liniment. Our Texture Liniment is a water-based, medium-hold, styling product that washes off easily.

Retail Price: $117
Preferred Pricing Subscription:

What Our Clients Say

5 Stars

Amazing hair care products (i.e. shampoo, conditioner, hair serum, pomade, etc), so refreshing to find a brand that's healthy to use yet forward thinking. Dr. Rome is also a pleasure to be around, extremely professional and caring. Thank you for creating a fun, exciting and safe atmosphere at Barber Surgeons Guild (BSG). Great location in the heart of West Hollywood! Definitely recommend their grooming services as well!

Kambiz S.

Natural Hair Strengthening

  • Formulated by BSG's master barbers and medical experts

  • Fortified for optimal hair health

  • Contains 14 bioactive ingredients optimized by BSG doctors

  • Powerful antioxidants for visibly healthier hair

  • Makes hair look thicker and fuller

Customize Your Protocol
Dr. Justin E. Rome, M.D.


Justin E. Rome, M.D.

Dr. Rome is a fellowship trained facial plastic surgeon. He has performed over 500 manual and robotic FUE cases and was recognized as an ARTAS Center of Clinical Excellence in 2015 and 2016. He is dedicated to innovation and advancement in the field of hair restoration and is a primary investigator for multiple research studies.

After graduating from Drexel University College of Medicine in Philadelphia PA, he completed an Internship at Lenox Hill Hospital in New York City, NY, followed by a Residency at Albert Einstein University in Bronx, NY, then lastly Fellowships at the Bassin Center for Plastic Surgery and The Orlando Hair Restoration Center in Orlando, FL.

Dr. Rome is an active member of following associations: International Society of Hair Restoration Surgery, American Academy of Cosmetic Surgery, American College of Surgeons, American society of Hair Restoration Surgery, and the California Academy of Cosmetic Surgery.